Thursday, April 17, 2025

October 21, 2015

Backstreet Boys Throwback Concert For H&M [Video]

Calling all 90's kids - imagine attending a reveal of a clothing collection only to be surprised with the boy band from your pre teen days. Backstreet's Back, Alright!
The Backstreet Boys pose for a group portrait in a London photographic studio in 1996 L-R (back) AJ McLean, Kevin Richardson, Nick Carter, (front) Brian Littrell and Howie Dorough. (Photo by Mike Prior/Redferns)

When Balmain designer Olivier Rousteing teased fans about a nostalgic music revival at the reveal of his special H&M collection, fans were curious. But they did not expect a throwback like no other, going all the way back to the 90s. Wonder if half of the audience even knew what was potting.

Olivier threw it all the way back to Backstreet Boys. The heart-breaking boy band, popular with teens from the 90s, performed some of their classics (because that’s how long ago they were popular) such as Larger than Life and I Want it That Way.

Backstreet’s Back, alright!


[source: time]