If kicking a drinking problem is a 12-step process then dealing with a social media fail of epic proportions begins with the public apology.

The Hilton College boy responsible for sharing THIS on his Instagram account has now done just that, the youngster speaking on behalf of the five involved in the photo. Here’s that apology courtesy of IOL:

“We would like to apologise for our actions on Tuesday, October 13, 2015. The manner in which (St Anne’s) school has been portrayed due to our irresponsible and inconsiderate behaviour is something we are not proud of and would like to profusely apologise for. We have embarrassed our families and Hilton College due to our unfathomable actions,” they said.

They said they took full responsibility for the fallout.

“It was intended as a joke between friends, but was a gross misjudgment. However it is fully understandable as to why people reacted with such disgust.”

They said: “Respect towards women and gender equality is something we hold close to our hearts. Women have been influential in all of our lives. We have nothing but respect and admiration towards them, yet in no way does the photograph endorse these views and values. Our behaviour was truly embarrassing, inappropriate and immature.”

According to Hilton College’s Facebook page all five have been suspended while the disciplinary process runs its course. Someone should let them know that there are easier (and far less offensive) ways to secure a few days off school.

[source:iol]