It’s not often we see Moneypenny dive in to an action-packed scenario. But the latest add for Sony – a brand ‘made for Bond’ – stars Naomi Harris, who keeps her role has Miss M’s secretary in the upcoming Bond film, Spectre, and shows her on a mission to deliver Bond’s Xperia Z5 phone.
Packing a powerful punch, the short film follows a tense chase across London’s South Bank as Moneypenny fights off mysterious villains to deliver Bond’s Xperia Z5 phone. Using state-of-the-art tools, including an advanced compact RX100 IV Cyber-shot camera, she captures surveillance in super-slow motion.
The ad is directed by the legendary British director Danny Kleinman, who has designed various title sequences for the Bond franchise.
The campaign film truly captures the excitement of the chase, being on a mission and taking the viewer on the journey, all set against an iconic London backdrop.
Kazuo Hirai, President and CEO, Sony Corporation adds.
Sony has been a proud partner of the iconic Bond films since Casino Royale. While both the Xperia Z5 and RX100 IV are action-packed and full of features, they are also real, everyday-life gadgets. Whether being used by Moneypenny on undercover surveillance or a creative photographer who wants to take and share outstanding photography captured on social channels, they’re easy to use, pocketable and award-winning products for day-to-day and secret agent use alike.
Naomi obviously isn’t too street for Bond.
[source: sonymobile]
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