This is actually really interesting. You know those little coffee pods that have become a world-wide craze, even getting the attention of the likes of George Clooney (who graciously always loses out). Well, they have been around since 1990s. And the reason their popularity has recently sky rocketed is because their patent expired in 2012. BOOM. Coffee companies got on that shit.
The coffee world has indeed been taken by storm, with consumers having a wide range of ‘how do you like your coffee’ options. However, while there certainly are positives in this, there are definitely drawbacks.
It’s estimated that around 13 billion pods were sold in 2014 alone. Stacked end-to-end, that’s enough to encircle the planet more than a dozen times. And almost all of them end up in landfill sites.
It’s no exaggeration to say that the tiny pods have revolutionised the global coffee industry and contributed a whole lot to its profitability, but their popularity hasn’t come without considerable drawbacks. While the machines are relatively miserly when it comes to electricity consumption and are super efficient at extracting flavour from just a little bit of ground coffee (typically about 11 grams per pod), it’s the staggering numbers in which they are consumed and thrown away that is causing trouble.
By far the majority of coffee pods on the market today are not reusable, recyclable or biodegradable in practice. Following a mounting backlash from concerned consumers, involving online videos, hashtag campaigns, websites and more, many manufacturers have been selling supposedly recyclable versions, but in most cases even those can’t be processed properly at municipal recycling plants.
The problem is that the pods are made of multiple components (paper, plastic and metal) and unless you are inclined to painstakingly take apart each one to separate these various bits by hand, recycling isn’t really a very viable proposition. In addition, many pods contain types of speciality plastics that aren’t accepted by the majority of recycling facilities.
Some companies have set up programmes that allow users to return spent pods for recycling, but critics have dismissed these as ineffective, inadequate and little more than attempts to ‘greenwash’ their products.
Even John Sylvan, the inventor, has regrets about unleashing his creation on the voracious coffee market, saying “I feel bad sometimes that I ever did it” and declaring that “no matter what they say about recycling, these things will never be recyclable”.
So, if you want to be a conscious consumer, let go of the fad that be and go for the variety of organic and Fairtrade coffee options available instead. Don’t worry, I’m sure you can find someone to hold your hand through the process.
[source: new24]
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