Corporate Twitter account meltdowns are always fun to observe from a distance, the wheels slowly coming off as the internet rubbernecks at the scene unfolding.

When the Twitter account in question belongs to the world’s biggest hookup dating app people really take notice, so it’s no surprise that this story has been splashed across news sites the world over.

Vanity Fair featured an article that was somewhat critical of the app titled ‘Tinder and the Dawn of the Dating Apocalypse’ (worth a read HERE), a piece that really irked the person responsible for handling their Twitter account. For brevity’s sake I will just say that the Vanity Fair article talks to many people, men and women, using the platform solely for one night stands (those heathens). It also talks to others who are disillusioned with how the app is adversely affecting their real world dating techniques and hopes for finding everlasting love.

Tinder’s account went on the attack, calling writer Nancy Jo Sales out and offering her some tips on how to do her job. We’ll start from the beginning here then with these below from Huffington Post:

The account then went on to list the many, many ways in which Nancy could have written a more well-rounded (read favourable towards Tinder) piece…

That must be the longest message string anyone associated with Tinder has had that didn’t include a request for nudies or a dick pic, we have to give them that.

There’s more but you get the gist of where this is going. Anyway Tinder eventually woke up to the fact that the internet was having a laugh at their expense and released this statement:

Tinder “overreacted,” a company spokesperson said in a statement…

“We were saddened to see that the article didn’t touch upon the positive experiences that the majority of our users encounter daily. Our intention was to highlight the many statistics and amazing stories that are sometimes left unpublished, and, in doing so, we overreacted.”

Don’t worry too much Tinder I don’t think you’re in much danger of losing your fan base. Those enjoying the litany of one night stands certainly won’t say farewell soon. As for those that find true love? They too will probably one day return when they get bored with their significant other and fancy a look at what’s on offer in the neighbourhood.

[source:huffingtonpost]