Have you tired of flipping through Instagram getting inspirational life tips and ogling at all the beautiful people doing unimaginable yoga poses? You might just be in luck, because Flipagram is coming in hot and has recently acquired some serious financial backing.

Let’s start from the beginning and get to grips with exactly what Flipagram is and how it differs from platforms like Instagram and Snapchat ‘stories’. BusinessInsider reports:

Flipagram works by letting users easily stitch together photos, videos, and music into “stories,” which average around 30 seconds in length.

[CEO Farhad Mohit said] “snapchats are all the stories you want to disappear,” he says. “And most stories you want to disappear. You are just living your life. But Flipagram is all those parts of the story that you don’t want to lose”…

Flipagram functions by the old reality TV maxim: “music adds emotional detail to a piece.” When Flipagrams engage that “second sense,” that’s what makes them truly special, Mohit says. Everyone’s life seems more emotionally resonant when set to music.

It’s true, just look at the lengthy musical montages in every rom-com these days, that’s the part where they’re tugging on those heartstrings.

It looks like people believe in the idea because the company have raised an additional $70 million in funding, even managing to navigate the tricky waters of getting musicians and studios like Sony and Universal on board.

Start preparing your emotional musical montages now folks, we can’t wait to see your 30-second tributes to all your besties. That, and the awkward break-up montages of course…

[source:businessinsider]