Everyone loves a competition – free stuff right, what could go wrong?
Well if you ask Daniel Korell, a German man who scanned a promotional QR code on a Heinz bottle, you can end up in a rather awkward situation. Korell was redirected to a camgirl porn website called Fundorado (I’m not hyperlinking that, do your own dirty work), although it would be unfair to lay the blame squarely at the feet of the ketchup company. Let’s check in with Gawker:
Heinz’s ownership of the website for the contest, which ran between 2012 and 2014, had since expired. The bottle was a leftover which had only been filled with ketchup and sold after the contest was over.
Porn site Fundorado had jumped into the gap and registered Heinz’s former address for itself, meaning that Heinz’s defunct shortcut now pointed to a page full of graphic thumbnail images linking to porn videos.
After Korell told Heinz of the mistake they issued a hearty apology, telling him that they ‘regret the event very much’. The porn site, on the other hand, had themselves a good chuckle:
Fundorado…has turned the error into a promotional tool of their own, proudly running a banner on their site reading, “JA, DAS ORIGINAL VON DER KETCHUP FLASCHE!”
I’m sure you’re able to figure out what the above means without my help but it is something along the lines of ‘yes, the original from the bottle of ketchup’. We applaud your creativity but come now guys you’re a porn site, people don’t visit you for your sense of humour.
[source:gawker]
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