Peace of mind is something that people will often claim you can’t put a price on. That’s not entirely true, you might agree, as each month sees the latest set of debit orders come off your account for any number of insurance policies.

We all hate seeing our hard-earned money redirected elsewhere and sometimes it feels like clicking away online – finding quotes and comparing insurers – is a clunky, cumbersome experience. That’s why we should make special mention of Santam, the South African short-term insurance experts who have recently overhauled their entire online user experience. The redesign offers a seamless user experience with enhanced performance, navigation and functionality features.

The redesign has improved the user experience across all devices and platforms. New features include calculators that are now much simpler to use while requesting a quote or finding a broker – making a claim has never been easier. It is supported by relevant, up-to-date content presented in bite-sized chunks.

We know how much you all enjoy a good video around these parts which is why we’re very impressed with the multi-media rich content in the form of infographics and videos. We have Santam’s Head of Digital Marketing Nathan van Rooyen to thank for that, and he recently sat down for an interesting Q&A on the topic. Below is some of that exchange:

What informed the need for the update?

A:  We found that with our digital growth over the past three years, we needed a central focal point that could pull all our digital platforms together. Our business needs had changed and we needed a single platform that could house all the tools we offer our customers; utilities, product and multimedia content. The old Santam website was no longer able to support our other digital systems, you could say that we outgrew it. The new site is well positioned for future growth and has the capability to support our next wave of evolution…. Watch this space!

What functionalities are key for the insurer?

A: Giving our customers what they need is key for us, so ensuring a better seamless user experience was the first thing.

What lies at the core of our business is claims handling. We pride ourselves on being there for our policyholders when they need us most, and that is at claims stage,so we’ve added a handy claims submission form on the new website. It’s a tool that assists with getting the process started after which one of our client service staff will contact the policyholder to see the process through to the end. Ensuring a smooth hassle free claims process is vitally important and benefits the business and our clients.

As you can see, the changes made have been taken with the customer’s user experience front and centre, with an easy ‘how to’ video (HERE) provided to help users find their feet.

I guess finding your ideal insurance broker doesn’t have to be a constant back and forth of emails, invasive phone calls and websites that look like they were put together as a Grade 10 computer project. That’s what we like to call peace of mind.

You can visit Santam’s website HERE.