“Feel the rhythm! Feel the rhyme! Get on up, it’s bobsled time! Cool Runnings!”

So said bobsled legend Sanka Coffie, a quarter of the team that brought the remarkable story of the Jamaican bobsled team to life in the famous 1993 movie. Still, to many, the idea of the tropical island nation having a team that shoots around on ice at speeds of around 150 km/h is somewhat foreign.

More familiar is the idea of the Jamaican sprinter, summed up perfectly in two words: Usain Bolt. The world’s fastest man is a global icon but prefers to train back home, giving his PUMA team the perfect hot environment to test their new range of PWRCOOL products as part of the development process.

The PWRCOOL collection is designed with CoolCELL: highly functional materials that draw sweat away from the skin, whilst anatomically placed airflow features offer superior temperature regulation. This helps keep the body cool and dry during exercise, which is ideal considering the conditions that Bolt and his fellow athletes train under.

So what footwear products and features must you pay attention to? IGNITE FOAM is a superior cushioning material that disperses impact whilst providing optimal responsiveness. The World’s Fastest Man, Bolt of course, trains in IGNITE PWRCOOL to help regulate his body temperature. The IGNITE PWRCOOL will be retailing for R1 799,00.

The FAAS 500 v4 PWRCOOL is designed for the everyday runner with new tooling to create lightweight cushioning. The ComfortTemp tongue liner helps regulate the body temperature and boost performance.  The shoe will be selling at selected retailers for R1 799,00.

The PWRCOOL range also includes shirts, shorts and three-quarter tights, all of which you can see in action cruising the streets of Mexico below.

The full range is available at PUMA outlets across the country so get with the program and kit yourself out in the finest training gear available.

Bobsleds sold separately.