Given the premise that nothing really happened if it wasn’t posted on Instagram – it seems the first South African to own an Apple Watch has been revealed.

It’s no surprise that ENCA Tech Report presenter, and our very own Seth Rotherham, is the first South African to own an Apple Watch – judging by this recent Instagram picture with the caption, ‘Please don’t hate me.’

The Apple Watch went on sale in some countries today, 24 April – with Australia being the first to lay their grubby mits on this season’s most coveted wearable.

Seth managed to get ahead of the gang as he is currently enjoying his mid-year break in the South of France. Unlike South Africa, France is on the list of countries that were earmakred to get the Apple Watch first.

Seth’s fondness for tech and innovation made the Apple Watch an obvious must-have for him. And as a former GQ Best Dressed Man of The Year, there’s no denying the gadget’s status in the world of fashion.

“I’m super stoked to finally start playing with it. I went for the white-strap sport model as I’ll be touring the Riviera next month and it should work nicely with my white speedo,” joked the author.

“I can’t wait to see the look on my friend Billy Zane‘s face, when I see him at the Cannes Film Festival. He can get a tad jealous when he sees I’m ahead of him.

Seth recently acquired his private pilot’s license and believes the Apple Watch could become very useful in the cockpit.

“Indeed – as an aviator, I’ve traditionally worn my Breitling, but I must say I have been using some pretty incredible aviation apps on my iPhone and iPad. I am very excited to see what the geeks out there can come up with for the watch.”

And would he call himself a ‘fanboy?’ Well, it’s no surprise that local Apple retailer Digicape is one of Seth’s partners, alongside other high quality brands, including MINI, Vespa, Pierre Jourdan, Calvin Klein, Mount Nelson, Jack Daniel’s, Grolsch, Sunglass Hut, Puma, Uber, Get Jet, Consequence Private Wealth, Cafe Caprice, Skin Renewal, Butler’s Pizza, Cocofina, Stor-Age, Galbraith Rushby, Groupon and vida e.

Catch Seth Rotherham on Tech Report (ENCA – channel 403 on DSTV – Thursday nights at 21h30) – who knows, we might get to see a demo of the watch and some aviation gadgetry some time soon!