Yes, yes, I promise not to make any awful puns about how this story is set to make us all ‘happy’ et cetera. You’re better than that, now let’s move on.

It seems Pharrell Williams, seemingly never-ageing singer-songwriter / rapper / fashion mogul amongst other things, is headed to our shores. Now the exact details have yet to be revealed but Pharrell sent out this tweet earlier.

Now I would’t exactly peg Woolies and Pharrell as a match made in heaven but a quick snoop on woolworths.co.za revealed the following content on a feature entitled ‘The New Way To Suit Up’:

Follow our tips and Pharrell Williams’ lead to take your traditional attire to a modern mode.

Solo artist, culture king and style savant Pharrell knows that modern suiting is about mixing a healthy respect for tradition with a little rule-breaking thrown in for good measure.

Seems they may have had their eyes on the style guru for a while now. Media personality Bonang Matheba also sent out this tweet earlier.

Looks like we won’t have to wait too much longer to see what all the fuss is about. Hey, it beats One Direction news right?

[source:channel24]