Lane Bryant is a “United States retail women’s clothing store chain focusing on plus-size clothing”. It’s only obvious, then, that they use plus-size models in their adverts and campaigns. Their latest campaign, branded #ImNoAngel, “shows off the fashionable lingerie while celebrating the women who wear it — regardless of their body size”.
#ImNoAngel? Is that a little sneer at the Victoria’s Secret Angels? Who, let’s face it, are some of the most beautiful women on the planet.
Lane Bryant has been criticised for “skinny shaming” in the ads…
The Lane Bryant #IMNOANGEL initiative celebrates women of all shapes and sizes by redefining society’s traditional notion of sexy with a powerful core message: ALL women are sexy.
On the other hand, the brand has been applauded for its “positive messaging about body image”. The models in the video are beautiful, don’t you think?
[Source: Mashable]
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