He could be, if you look at the financial figures and compare them.

With Tim Cook in the lead position at Apple, they have had a rocking holiday season: the company generated nearly $75 billion in revenue last quarter, and kept $18 billion in net profit. They sold 75 million iPhones in their last quarter. When Steve Jobs was in the CEO position, Apple made $26.7 billion and net profit of $6 billion over the same holiday quarter.

Cook has done well. He came out as gay and led a march of 5 000 Apple employees through San Francisco at the Gay Pride parade. He has upped Apple’s sustainability profile and has started to do more with philanthropy.

Of course, Cook doesn’t have the flair that Jobs had on stage. But that’s okay – after all, no one will ever be Steve Jobs.

As one person in the comments section asks (in Dan Lyons‘ post):

Is it harder to push a boulder up a mountain, or to push the boulder down the mountain once someone already pushed it to the top for you?

Valid question, but it’s also nice to have someone with fresh ideas and a different viewpoint.

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