PUMA have something exciting to tell the world: Rihanna is their Global Cultural icon as of 2015.

Rihanna will become PUMA’s global ambassador for Women’s Training and serve as a PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections.

RiRi will break the mould with her sense of style, beauty and fashion, and by fusing her personality into the brand, PUMA should bring a personal touch and creativity to the athletic world.

Rihanna will also assume the role of a PUMA Creative Director for the Women’s Training category, with the hopes of inspiring confidence in womens bodies and themselves.

Rihanna seems excited about the venture too:

“It’s great to find a brand that celebrates strength and individuality. I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what PUMA and I come up with.”

I personally can’t wait to see what the the duo gives us in 2015.