Is Your Name Steve? Join The Protest Against FNB’s New Ad Campaign

01 Dec 2014 by Jasmine Stone in Advertising, Business, Opinion

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In all fairness, I would probably protest too if my name was being used in a national ad campaign that makes my name look stupid.

After 20 complaints to the Advertising Standards Authority and with an un-Steve Facebook page, things are starting to heat up.

Most of the complaints were that the campaign is offensive as it insinuates that all people with the name Steve are stupid or financially declined, and that children with the name Steve will be ridiculed and bullied as a result.

First National Bank has responded, saying “the names Steve, Stefan, Stefanos, and even Stephanie are noble, as are the people who bear them” and that “the bank had nothing against those named Steve”.

And I’m sure you all saw what Sorbet did last week, introducing old Steve to “unloved” Nancy. Bless.

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