The world’s biggest digital outdoor billboard has been launched and according to Clear Channel president, Harry Coghlan, it has put the outdoor media industry ‘on-par’ with all other mediums.

Just before the 24 million LED pixel screen positioned, in the Marriott Hotel in Times Square went live, Coghlan said that he thought the display would be a ‘game changer’ for the industry…

“It means we are on par with all other media in terms of our immediacy, our impact and being in the real-time. The capabilities here have put us on par with the the broadcast outlets today,” he claimed.

“It’s a destination by itself. Over time, as content is developed and brands start to engage and deliver their brand experiences, you will see people come here and say ‘when you are in the middle of Times Square you’ve got to see this display.'”

It is estimated to cost $2.5 million for a four week ad placement.

Google has become the first company to rent the super-sized Billboard.

If you’re in the advertising/marketing industry, and would like to rent a Billboard in South Africa, check out Tractor Outdoor.

Read more at the Business Insider