Victoria’s Secret is being given a lashing again for another campaign of theirs.

The latest from the pro-supermodel company looks as such:

And, my goodness, people are freaking out.

Victoria’s Secret (VS) has a range called “Body”, and their Love Your “Body” campaign is causing more heat than the Angels.

Look, it’s badly worded and can be taken the wrong way by sensitive people. But I don’t think they were intentionally trying to piss people off. The ad is being compared to those of Dove’s Real Beauty campaign.

An underwear company called Dear Kate has had much to say about VS’s campaign.

“As if women need a reminder of our society’s homogenous definition of beauty, the ad features ten models with almost identical body shapes. The creators of the ad probably didn’t think twice about the message it is sending, and to us, it’s irresponsible marketing.”

There’s even a petition in the UK with 16 000 signatures.

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