Live news, whether it be television or radio, REALLY is insane.

A Mexican radio broadcaster and activist was shot live on air after two gunmen found their way into the radio station in Mazatlan and opened fire on the victim.

Atilano Roman Tirado was the man who was slain, and listeners of the Fiesta Mexicana radio show heard gunshots as the men entered the studio.

“On air you could hear when the shot is fired, and then one of the co-workers is heard saying, `Oh no, he killed him, he killed him,'” station director Sergio Ontiveros said Monday.

The murder is said to have possibly been in relation to Tirado’s movement which was related to about 800 families demanding compensation for being displaced by the Picachos dam, but there is no confirmation of this yet.

Roman Tirado’s movement had become somewhat less active over the last couple of years, and he had ventured into other lines of business. But, at its height, the movement had reported receiving telephone death threats against its leaders. In an article from 2010 posted on the movement’s web site, a female leader said she had received a telephone call saying orders had been issued to kill her, Roman Tirado and two other leaders. It was not clear who made the threat.

See the full story on AP.