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Apple’s Incredible 1984 Superbowl Commercial Never Showed The Product Once [Video]
10 Oct 2014 by Jasmine Stone in Advertising, Apple
Apple has been said to have a knack for selling a lifestyle, not necessarily a product, and their 1984 ad didn’t even show an Apple product once.
“We never talk about the product details, we only try to capture the experience,” said John Sculley, former Apple CEO.
[Steve] Jobs internalized this lesson. In 1984, when Apple — now with Sculley onboard as CEO — introduced the Macintosh in a cryptic Super Bowl commercial, the now iconic ad was pure experience marketing.
Check out the full story on Business Insider.
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