And now, feeling your balls is going to start becoming a socially accepted thing. But it’s all in the name of charity, guys – don’t go grabbing them jewels randomly… gross.
Much like the ALS Ice Bucket Challenge, this new social media campaign is to raise awareness, but this time, for testicular cancer.
Started by UK-based organization Check One Two, the campaign #FeelingNuts encourages men to take a photo of themselves grabbing their crotch, share the picture online, and challenge friends to do the same—similar to the once viral ALS Ice Bucket Challenge.
There have already been some male celebs jumping on the crotch-grabbing bandwagon.
Of course, the crotch-grabbing action encourages men to check their testicles regularly.
Check out the full story on Design Taxi.
