The advertising industry is one of the fastest evolving fields, with the boundaries of creativity constantly being pushed, and Mashable has rounded up 5 of the hottest trends showcased at the Advertising Week event and that the industry is currently seeing.

Here’s 3 worth checking out:

1. Programmatic

“Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized via demand-side software (DSP) interfaces and algorithms.”

“Programmatic ad buying took center stage at AdWeek this year, with more than 20 panels devoted to parsing out the intricacies of the subject. From maximizing your profit margins to successfully combining native and programmatic buying, experts from agencies, networks and publishers alike were eager to get to the bottom of this evolving trend.

“Although programmatic buying isn’t new, using it to buy TV advertising is.”

2. Native Advertising

“There’s perhaps no hotter buzzword in the advertising world right now, which explains why native advertising is one of the key conversation topics of Advertising Week. Native is firmly planted in the minds, conversations and budgets of advertisers around the world.

“The practice, which integrates brand-sponsored material seamlessly into social platforms, such as Facebook and Instagram, and news/media sites has raised quite a stir in the past few years, primarily due to its success in comparison to traditional online advertising methods such as banner ads.”

3. Video

“Even though online video has received less attention than other emerging ad forms — like mobile and native — the topic continues to be well represented at Advertising Week.

“Additional conversations have focused on how the industry should approach video content. For example, is it better to show longer, interactive pre-roll ads, or chunk the ads into “commercial breaks” throughout the content? Interactive pre-roll videos would empower viewers to participate in video at the beginning of a show that would then allow them to watch without interruptions.”

Head over to Mashable to see the full list.