This is very, very clever.
Nestlé (of glorious chocolate fame) have come up with a campaign to raise awareness for breast cancer.
They attached a hidden camera to a woman’s bra, and then spent a day filming catching people checking out her cleavage area.
Apparently men and women will both have a little look at cleavage, and are not shy about it.
The whole catch is that so many other people check (out) your breasts, that you should check them too.
Nicely done.
Check out Mashable
Hey Guys - thought I’d just give a quick reach-around and say a big thank you to our rea...
[imagesource:CapeRacing] For a unique breakfast experience combining the thrill of hors...
[imagesource:howler] If you're still stumped about what to do to ring in the new year -...
[imagesource:maxandeli/facebook] It's not just in corporate that staff parties get a li...
[imagesource:here] Imagine being born with the weight of your parents’ version of per...