The protests in Hong Kong are reaching a pivotal point, and as the public rallies for democratic rights, support for their cause is reaching new heights, literally.

A website, which streams messages in support of the protest, is being projected across massive skyscrapers and buildings in the city.

The Add Oil Machine For OCLP is a website that allows anyone with a web connection to add a message of support for the protests to a website that displays the messages, in English and Chinese, in a real-time scrolling feed. That feed is then curated by the team, led by Chris Cheung, 31, Sampson Wong, 29 and Jason Lam, 29, and messages of support are projected onto buildings near the protests at sizes of up to 16 feet tall.

“The project was inspired by the original occupy protests,” said Wong. “We thought ‘What would happen if on Oct. 1 our people were sitting on the street waiting for police to arrest them?’ We were thinking that while the police were arresting them, perhaps we could do something to transfer all the messages supporting them to the site of the arrest.”

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