The Loerie Awards were in full swing this past weekend, with every advertising person in the country holding their breath. This year, there was definitely a focus on sustainability and social development.

The awards really bring to light the imagination and effort that goes into advertising. There’s the understanding that we see adverts every day, and that these days they really do need to be outstanding.

Have a look at all the winners:

Grand Prix awards:
Grid Worldwide Branding (Pty) Ltd for Anti Est “Anti Est #Unlearn”, in Design Mixed-Media Campaign.
One Kingdom Creative Studio for Mi-Fone “Oju Africa App”, in Digital & Interactive – Mobile Applications & Sites
CB South Africa (PTY) LTD for Coco-Cola South Africa “A rainbow for the Rainbow Nation”, in Outdoor Media.
Ogilvy & Mather Johannesburg for Lucozade “Give me strength”.

Effective Creativity Award
Ster Kinekor and FoxP2 for “Great moments at their Greatest”.
Johnnie Walker and the King James Group for “Johnnie Walker One Bottle”.

Africa & Middle East
Communication Design: Abdul Latif Jameel Community Initiatives “Unsung Heroes”, by Brand Union (United Arab Emirates).
Ubuntu Award: Unilever’s “Sunlight Ray of Hope” by Jericho Advertising (Zimbabwe).
Radio Communication: Sawa Mninjah and Geometry Global Dubai (United Arab Emirates) for “Rescue Radio”.

SPECIAL AWARDS

Loeries Hall of Fame – Keith Rose
Keith Rose, director and founding partner of Velocity, was inducted into the Loeries Hall of Fame, for his outstanding contribution to the industry. 

Marketing Leadership and Innovation Award – Claudia Walters
Claudia Walters, Marketing Communications Manager of Mercedes-Benz, was honoured with the Marketing Leadership and Innovation Award.

Adams & Adams Young Creatives Award
The award, for exceptional achievement at the age of 27 or younger, went to Matthew Pullen and Freda Raubenheimer. They each received a Gold Loerie and a trip to the Cannes Lions International Festival of Creativity, courtesy of Adams & Adams.

Antalis Creative Use of Paper Award
The winner of the 2014 Antalis Creative Use of Paper Award is the Johannesburg Zoo and Y&R South Africa for “See what comes out in the dark”. The award includes two Apple iPads for the creative team.

The Times Newspaper Award
The Times Newspaper Award went to One School at a Time and Joe Public for “Project English.” As part of the prize, Joe Public secures next year’s campaign for the Times Creative Press Ad challenge, valued at R160 000.

Unilever Ubuntu Award for Sustainable Marketing
The Unilever Ubuntu Award for Sustainable Marketing honours brand campaigns that do good while doing good business. A Gold Loerie was awarded to Exclusive Books and 140 BBDO for the Exclusive S.E.E.D Library.

Loeries Creative Future Scholarship
This year the scholarship was awarded to Banzi Kasana of SACS High School in Cape Town. For the first time this year, additional bursaries were offered by Vega School of Brand Leadership and the Red & Yellow School allowing two more students to benefit from the programme. Recipients of these bursaries are Ida Janine van Staden from Parklands College and Chiquita Williams from PJ Olivier Art Centre in Stellenbosch.

STUDENT AWARDS
This year four Gold Loeries were awarded:
Emijl de Kock, Leigh Pietersen, Emma Philip, Sanri Pienaar from AAA School of Advertising Cape Town for National Geographic -“Almanac of Extremely Average Animals”.
Jodia Steenkamp from Stellenbosch Academy of Design and Photography for Expose-“Calendar”.
Shana Sivewright AD, Melissa Fontini CW from AAA School of Advertising Cape Town for “Recollection”.
Frané Els from the North-West University for “Ubuzu”.

Three Craft Gold Loeries were awarded:
For Print & Design Crafts- Illustration, Karabo Moletsane from the Open Window School of Visual Communication for Sho’t Left, titled “Sho’t Left a zine”.
For Print & Design Crafts- Typography, Almari Carosini from North-West University for Pylon Typeface, titled “Pylon Typeface”.
For TV; Film & Video Crafts, Frané Els from the North-West University for Ubuzu titled “Ubuzu”

Check out BizCommunity