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Hey Ad Industry – Check Out This Dancing Traffic Light ‘Activation’
17 Sep 2014 by Jasmine Stone in Advertising, Business, Very Cool
Every so often, we see some incredible advertising ideas coming from some innovative brands, and the latest idea from Smart, the company behind the original Smart car, is definitely one of the best we’ve seen in a while.
The company has devised a clever way to help pedestrians wait for the walk signal and keep the streets safer — a dancing traffic light, which simulates the body movements of people in a booth nearby.
Smart’s first traffic light was built in a busy intersection in Lisbon, Portugal, and was immediately a smash hit with the public.
Check out the full story on Mashable.
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