For over 65 years, PUMA has been a leading name in footwear, apparel and accessories, having clothed some of the world’s greatest athletes and sportsmen. Now, the brand takes another step forward with their new vision of bringing determination, confidence, bravery and joy to the world of sport.

Their new campaign, Forever Faster, recognises athletes who stand out as individuals. With the likes of Usain Bolt, the Scuderia Ferrari Formula One team, and Mario Balotelli, the campaign is certain to catch people’s attention.

“Forever Faster embraces the thrill of being first, the swagger of being the best, and the fun of being able to adapt.”

PUMA has been known to quickly identify trends and style, having collaborated with Alexander McQueen and Mihara Yasuhiro to bring innovation into the marketplace.

 The Forever Faster campaign also means the company wants to bring new trends to consumers faster, across both their Performance and Lifestyle ranges. It also “signifies the desire to quickly identify product designs and innovation, trends and style and bring them into the marketplace in a more dynamic manner”.

PUMA is a brand known to take risks, and it sees the results. The Forever Faster campaign is the first of many steps for PUMA to become the fastest sports brand in the world.

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