Gumtree has shown tremendous growth in recent years, and the online classified site has now hit the big time, officially becoming the largest SA website by the number of SA Unique Browsers.

According to the official online audience measurement supplier of the Interactive Advertising Bureau (formerly the DMMA), Gumtree racked up 7,956,912 locally unique browsers through the month of August. This puts Gumtree ahead of News24 and MSN.com, who hold the second and third spots respectively.

“Until now, classifieds have been the unseen giant of the Internet,” said Gumtree MD Johan Nel.

“It is the definitive marketplace driven by users, uploading close to 2.5 million new ads per month. Moreover, an increased focus on mobile has ensured the site evolves according to market needs. Unlike conventional ecommerce platforms, it doesn’t exclude anyone from transacting. It’s free, it’s immediate, it’s for everyone and subsequently, it’s visited by everyone.”

Gumtree launched in South Africa in 2005 and has since become to primary place to buy and sell goods and services online.

See the full story on the Gumtree Blog.