The ice-bucket challenge social media phenomenon is picking up some serious momentum, and even the big-wigs of the tech world are starting to be roped into the trend.
Facebook’s Mark Zuckerberg nominated Microsoft co-founder and world’s richest man, Bill Gates, and the money-man himself produced a classic.
The reason the challenge is being done by celebrities is to raise awareness for ALS, also known as Lou Gehrig’s Disease.
Check out the story on Business Insider.
