Puma is bringing its vibe and fashion back to the stomping ground of Jozi, where the Puma Social Club made waves, with a brand new Select store that is open in Braamfontein as we speak.

Located on the corner of Melle and Juta street, the Puma SELECT store will showcase the brand’s premium product range, with collaborations from influential creatives, streetwear labels and fashion houses, including Parisian design duo BWGH (Brooklyn We Go Hard), New York illustrator Sophia Chang, London interior design team House of Hackney, and Tokyo’s quirky king of avant-garde sneakers Mihara Yashuhiro.

The store itself follows on the success of the Cape Town one, which opened this year and has generated some serious buzz from CT locals.

“Braamfontein has always been a good fit for PUMA and we hope that with the PUMA SELECT Store, and some of the events and activities we will host in the area, we again find favour with the PUMA fans.”