A Johannesburg agency has been forced to remove an ad because it appeared to be capitalising on Oscar Pistorius, his murder trial and his psychic evaluations.

According to Timeslive:

In a recent ruling, the Advertising Standards Authority ordered Johannesburg agency Toast Media to immediately remove a newspaper advert that purported to portray Pistorius’s mental state. It was also banned from publishing the advert ever again.

The offensive advert was published on May 27, a day after Pistorius, who is on trial for the murder of Steenkamp in the Pretoria High Court, started psychiatric evaluation at Pretoria’s Weskoppies Psychiatric Hospital.

The newspaper advert – with the headline “Oscar’s psychiatric evaluation” – contained a Rorschach inkblot, showing the images of two handguns and a broken heart in the inkblot, followed by the words “… for alternative creative results” and the agency’s contact details.

The test is used to determine personality traits and emotional function by interpreting 10 inkblots.

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Here is the ad:

Naughty.