After a month of fasting, the uber wealthy of the middle east have descended on London to break their period of sacrifice and modesty with a massive display of just how wealthy they are. It is quite spectacular.
It is late Thursday afternoon in the first week after Ramadan — the month-long Muslim fasting period that emphasises self-control and moderation.
When it ended last month, it heralded not just the traditional fast-breaking Eid celebrations, but also the now infamous ‘Ramadan Rush’, which sees thousands of super-rich Middle Easterners flying in from countries such as Saudi Arabia, Kuwait and Qatar.
They have one intention: to see off their month of fasting with major indulgence.
That means retail therapy on an eye-watering scale — and experts expect the post‑Ramadan splurge to last throughout August, not just in London, but all over Britain. The French ban on burqas, worn by women from some of the Middle East’s richest families, means the number of post-Ramadan visitors to the UK is even higher.
Last August, credit card processing giant Worldpay dealt with more than £73.2 million from Middle Eastern shoppers — a figure estimated to rise by 25 per cent.Exuberant spending was certainly on display when the Mail visited London’s most expensive shopping destinations.
In the jewellery and watch departments at Selfridges on Oxford Street, we watched as one Middle Eastern man tried on an £18,000 limited-edition Hublot watch, while others clustered around £23,000 diamond-studded Piaget timepieces.
In Chopard’s discreet private room, reserved for the wealthiest customers, a group of three burqa-wearing ladies — exquisite eye make-up and pristinely manicured nails peeping through the black fabric — examined necklaces that retail at upwards of £6,000.
The massive spending spree is not all. They also brought with them a few luxurious treats to hammer home their status. Check these out…
And that is only a few of the gems that were spotted. Check out the Daily Mail for more of this extravagance.
Admit it, you are a bit jealous. We are too.
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