Anonymity is a tricky thing. While it allows some of the shyer folk among us to come forth and be a bit more sociable, it also removes all responsibility and consequence for being… well… a douchebag.

A new app, Leak, thought it would be fun to create a way for people to send anonymous emails and for their PR stunt, they sent a whole bunch of random and anonymous emails to journalists. O.K.?

Leak cofounder Laurent Desserrey confirmed to Mashable the emails were sent to reporters as part of a PR push. “We decided to send them to some journalists we liked thinking that it was funnier to live the Leak experience than receiving a regular press release,” Desserrey wrote in an email.

He did, however, acknowledge the company may have been a bit “clumsy” in its attempts.

[…]”We wanted Leak to be a really positive and exciting tool,” he says. “It’s sure that people can send negative leaks, but that is really not what the product is about. It’s about saying the truth you’re ashamed to say. And if it’s getting negative you can block emails from Leak.”

Here are a couple of examples from Mashable:

Concept: some merit.

PR strategy: great concept (living the experience), very clumsy execution.

Actual practical use: potentially disastrous!

Check out Mashable for more of Leak’s weird PR emails.