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SA Brewer Takes The Fight To The Hipsters With New Ad Campaign
26 Jun 2014 by Jasmine Stone in Advertising, Alcohol, Beer, Culture
Most beer companies are jumping on the hipster-bandwagon, but South African brewer Garagista Beer Co. is fighting it head-on, although in an ironically non-conformist way; anywho, the ads are awesome.
The local company is positioning itself in the fight against the hipster craze, challenging on the typewriter-hording, suspender-wearing, selfie-taking subculture with a brilliant video and some great print ads.
Check them out below:
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