Amazon has decided to dip its fingers into the music-streaming pie and has launched Prime Music.

It’s getting awfully crowded with the likes of Beats and Spotify, but more competition is always good for the consumer.

Prime Music will bolster the already extensive offerings of video and digital literature, where users can stream an unlimited amount of music with no advertisements, play any song on demand as many times as desired and download any tracks that are available on the service.

The service appears to have all the bells and whistles you’d come to expect (playlists, recommended artists, etc), but one of the unique offerings from this is a synchronised lyrics feature that displays the words to songs as the music plays.

Steve Boom, vice president of digital music at Amazon, is confident in the broadening of the companies portfolio.

We’ve been in music for 16 years now. We’ve seen what everyone else has seen. Music consumption is changing.

We think this will bring more customers into our ecosystem overall.

The music service will become available to Amazon Prime subscription members at no extra cost.

[source: Mashable]