This Is Why Apple Bought Beats

30 May 2014 by Jasmine Stone in Apple, beats by dre, Brands, Business, Gadgets, Music, Tech/Sci

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After the public confirmation of the deal yesterday the decision nitty-gritty of the deal are public knowledge and we can really assess what kind of impact it will have on the company as well as the online music industry as a whole. According to The Telegraph

Ultimately, the deal marks Apple’s desire to control and carefully package how we listen to music – be it via streaming, downloading or through premium headphones. And the $3 billion is surely music to Dre’s ears.

With the new acquisition Apple has the power to up their game with their competition such as Spotify and Pandora. Neither of these actually work in SA though so it will remain to be seen what kind of impact this buy-out will have for us locally. Read a bit more about the analysis here if you are an avid international user.

[Source: The Telegraph]

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