It is official, Apple has bought Beats and everyone seems pretty chuffed about the merge, if appearances are to believed.

Apple CEO Tim Cook seems particularly excited about his new employees and does exude the spirit of Apple as a company in his liaisons with the media.

Beats co-founders Jimmy Iovine and Dr. Dre will join Apple as full time employees, with both reporting to iTunes head Eddy Cue. In an interview with The New York Times, Cook said Iovine and Dre were “really unique” and that “it’s like finding the precise grain of sand on the beach. They’re rare and very hard to find.” 

Cook said that “of course” Apple could have built a subscription music service rather than buying one, just like the company could have built all the technologies that it has acquired over the years. “You don’t build everything yourself. It’s not one thing that excites us here. It’s the people. It’s the service.” 

Sounds like we can expect some pretty funky and innovative new releases from the new team – exciting times folks!

[Source: MacRumours]