This is taking customer service to a whole new level, and why not? Apart from providing a vital health service, nurses are the people we look to in our most vulnerable sickly moments for support and everyone wants to be taken care of when they feel like that.

For one hospital in eastern China, pristine white nursing uniforms were simply not glamorous enough.

So earlier this month, a pilot group of 12 nurses at the Lianshui Traditional Chinese Medicine hospital in the city of Huai’an began coming to work dressed as airline stewardesses.

“If you think of all the professions in the world, which one comes to mind when you think of good customer service?” asked Bu Haijuan, the head of the hospital’s nursing unit. “It’s airline stewardesses isn’t it?”

Ms Bu dreamed up the idea to remind her nurses to improve their bedside manner and dismissed the suggestion that it might be demeaning for trained medical professionals to don the equivalent of a fancy dress costume. [The Telegraph]

Nursing is one of the most thankless and essential jobs in society and it is a highly specialised service that these dedicated folks provide. If this helps to improve patient care and boost morale amongst the ranks we say bring on the neck scarves and overpriced in-flight snacks. Read more on this trial here.

[Source] The Telegraph