Are You Aware That You Should Never Wash Your Jeans? [VIDEO]

Lazy men and aspiring hippies finally have an excuse to justify their dirty jeans, as Levi’s CEO Chip Bergh has said that washing your jeans is actually a big no-no.

The denim aficionado claims that avoiding the washing machine will keep your jeans in prime condition, and he practices what he preaches, not washing his jeans for over a year.

The company’s solution? Freeze your favourite jolling pants instead of giving them the cleansing treatment.

If saving your beloved skinnies from the a harsh scrubbing wasn’t enough, Bergh even highlighted the fact that the new Levi’s range takes less water to produce. Saving the world in style, man.

[Source] Business Insider

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