Did you know that Apple is worth 160 BILLION bucks? That’s in dollars by the way. It’s a LOT of jack. One thing that has become increasingly apparent when it comes to Apple’s attitude towards its acquisitions is that they don’t readily enjoy dropping dollar on new products or ventures. Which has us wondering from time to time exactly WHY they just, well, sit on their money?

But now, Apple is surprising us with their latest purchase. They are forking out some SERIOUS cash to purchase Beats Electronics, founded by Dr. Dre and Jimmy Iovine. The surprising part is attributed to the fact that although Beats head phones are superior in terms of their hardware and functions , they’re certainly not so incredible that Apple couldn’t have fashioned such head phones themselves , possibly of an even more excellent quality? Surely?

So why are they doing it then?

“Instead of investing in the creative end of the music business, and the intellectual property represented by the songs themselves, Apple is doubling down on controlling access to the end-user.

In short, Apple has apparently concluded that the winner in the music business will be the company that owns the last centimeter in the distribution channel—that place where the songs reach the physical body of the consumer. It may be a virtual world, but it will be run by the handheld device in the listener’s pocket or, perhaps, the headset delivering music to captive ears.” [Daily Beast]

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[Source] The Daily Beast