Know what we love the most about a celebrity who doesn’t come across as having pompous airs and graces? The fact that they don’t come across as having pompous airs and graces…..

To be frank, there is nothing better than coming across a star who just seems , well, like your average guy/girl next door. That’s relatable – and smacks of real integrity.

So we found something fairly cool that showcases just how authentic some of our worlds more ‘underground’ stars really are. In a brand new campaign launched by Gap, they showcase their new ‘Lived-In’ collection which highlights a more honest and ‘earthed’ lifestyle. Wearing apparel from the ‘Lived-In’ collection is all about feeling relaxed, comfy, YOURSELF, and presenting yourself in an unostentatious and NATURAL way. This is what being casual is all about – in the most stylish of ways. Gap utilised the faces of some of our worlds more alternative stars, in that their careers haven’t been highlighted by the manufactured emptiness of the sort of content akin to your average Miley Cyrus video. Again, it’s INTEGRITY that these artists seem to own – and it shows in their work. What better way to showcase a collection of real, honest-to-goodness apparel than through the faces of the most down to earth stars we know:

“Unveiled worldwide today, the campaign includes Trinidadian-born American recording artist Theophilus London; English singer-songwriters Birdy and Anna Calvi; American actors RJ Mitte and Julia Garner; Swedish photographer Lina Scheynius and American singer-songwriter and record producer Ernest Green (performing under the stage name Washed Out). Each artist was photographed by David Sims, who is known for his ability to capture his subject’s own easy style – a confidence and comfort that can only be expressed in clothes that you can truly live in.”

Whether you love to rock some stone-washed denim, a faded tee or some sturdy khaki , there’s something in this new collection for everyone looking to show a more authentic and grounded side to their personal style. Moms, dads, teens, kids or babies are all considered in this massive new range – truly enough stuff for the whole family to feel comfortably clothed for the season.

Keep your eyes peeled, this collection has just launched in South Africa.

To find out more about where to purchase your new GAP wardrobe, follow these social media links:

Facebook,

Twitter,

Pinterest

Instagram

Oh, and be part of the  ‘Lived-In’ journey, join the conversation with the hashtag #LivedIn.