While you were keeping up with the footage of the Oscar Pistorius trial, the lovely people over at BrandsEye have been getting their nerd on, collecting all the stats of online conversations that related to the trial. The stats make for an interesting read – check out the breakdown here.
From the stats, Thursday and Wednesday were the most riveting, with over 150,000 online mentions of the trial. Gerrie Nel digging into Oscar with his cross-examination had everyone chatting – much more so than when Oscar was recounting his story.
Here’s the breakdown for online conversation stats, starting from when Oscar Pistorius took to the stand on Monday:
Mon (Day 17)
Total online volume of mentions about the trial: 107 431
Total number of engagements with the online trial conversation: 38 881
Number of individuals/authors creating the online trial conversation: 37 970 (2.8 mentions per author)
Percentage of trial mentions published on Twitter: 85.8%
Tues (Day 18)
Total online volume of mentions about the trial: 121 788
Total number of engagements with the online trial conversation: 51 907
Number of individuals/authors creating the online trial conversation: 47 329 (2.6 mentions per author)
Percentage of trial mentions published on Twitter: 87%
Wed (Day 19)
Total online volume of mentions about the trial: 163 077
Total number of engagements with the online trial conversation: 69 121
Number of individuals/authors creating the online trial conversation: 58 293 (2.8 mentions per author)
Percentage of trial mentions published on Twitter: 88.2%
Thurs (Day 20)
Total online volume of mentions about the trial: 156 409
Total number of engagements with the online trial conversation: 66 587
Number of individuals/authors creating the online trial conversation: 56 716 (2.8 mentions per author)
Percentage of trial mentions published on Twitter: 88.%
[ Source: BrandsEye ]
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