I was in Joburg last week, and while cruising around the Pineslopes shopping centre in Fourways in search of an emergency fluffy bathrobe, I happened upon vida’s new Pineslopes store. I went inside to nail my customary wet-wet-wet-meia-de-leite-to-hamba, and it hit me like a frigging fist to the face – the FRIO.
This was a new thing – hell, this is a new thing. But is it any good?
Yes, it is. It is very good.
But it’s a moot point. There are six flavours – the statistical probability that you won’t crave one or more of these badboys on a continuous basis is close to zero.
Which is why the term “symbiosis” popped into my head when my barista gave me a sticker. I asked My Man, “What is up with this, My Man?”
The Barista told me, “We’re handing out a small FRIO sticker with every FRIO purchase. Once you have tried all six flavours the seventh FRIO is on us, My Man.”
So I gave him a fistpump, instagrammed that ish and tagged vida. Yes, they’re on Instagram. PLEASE keep up. My IG is private (I have pictures of my mom on there – you understand), so here’s someone else with manicured finger nails getting on the FRIO train via Instagram:
Easy. Peasy.
Follow vida on Twitter here, on Facebook here, and on Instagram, here.
