The hordes of teens that once made Facebook the company that it is today are now leaving in a mass exodus of millions.
A recent report has revealed that the number of teens on Facebook is down 25% from 2011.
These numbers, which weren’t released or gathered by Facebook themselves, get worse. Far worse.
From January 2011 and January 2014, the number of teens on Facebook aged 13-17 has fallen 25.3%. Those in high school over the same period fell 58.9%. College students dropped massively, with a 59.1% decrease over the same period.
Facebook were very coy about these numbers. COO of Facebook, Sheryl Sandberg, denies that there is a crisis:
So I think the reaction to that comment has been blown out of proportion. As we said on the earnings call, overall U.S. teen usage of Facebook remains stable. The vast majority of U.S. teens are on Facebook. And the majority of U.S. teens use Facebook almost every day.
One of the challenges we face right now is that we’re a decade old. That means that we’re not the newest. And often, particularly in our space, newer things are shinier and cooler. And what Mark [Zuckerberg] has said and what we all believe is that we’re not trying to be the coolest. And we’re not trying to be the newest. We’re trying to be the most useful. I think if you look at the way teenagers continue to use Facebook, we are useful to them.
So, is the end of Facebook nigh? Or are we all just being a bunch of clucking hens?
[Source : Daily Beast]
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