British Airways, in partnership with Ogilvy UK, have launched a staggering new campaign, called “Look up.” In so doing, they’ve revolutionised the way we see billboards, and other airlines will be kicking themselves for not doing this first.
A billboard in Piccadilly Circus features a live video feed, where a boy looks up at passing planes, and points to them before the billboard updates in real time, displaying the flight’s number and origin.
Brilliant.
