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CLEVER: British Airways Takes Billboard Advertising To The Next Level [VIDEO]
26 Nov 2013 by Jasmine Stone in Advertising, Marketing, Vibe, Video, World
British Airways, in partnership with Ogilvy UK, have launched a staggering new campaign, called “Look up.” In so doing, they’ve revolutionised the way we see billboards, and other airlines will be kicking themselves for not doing this first.
A billboard in Piccadilly Circus features a live video feed, where a boy looks up at passing planes, and points to them before the billboard updates in real time, displaying the flight’s number and origin.
Brilliant.
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