McDonald’s have been receiving a very violent and prolonged spate of twitter-complaints from disgruntled customers, who have been complaining that the once-legendary drive-thru service has been seriously lacking. In response, they’ve completely changed the drive-thru forever. Sort of.

Called the “Fast Forward Drive-Thru”, the new innovation does the one thing we all thought drive-thru’s needed to do – add another bloody window. Basically, customers can now order at one window, and collect their order from a choice of two windows – brilliant.

It enables customers to pull forward to receive orders at a third window when their order is not yet ready. It will enable us to better serve more customers quickly.

said spokeswomen Lisa McComb.

It’s important that they do this, though, seeing that the drive-thru is the beating heart of any McDonald’s franchise. It is reported that McDonald’s makes as much as 70% of its income from drive-thru orders. But recent outbursts on Twitter have meant that McDonald’s needed to amend their driv-thru model if they had a chance of keeping up with the competition.

“I HATE when McDonald’s makes me pull out of the drive thru line and wait in a parking spot like a chump,” @EmLynnClements posted yesterday.

On Nov. 11, @HumblePie34 posted: “McDonald’s needs an express drive thru lane so I don’t have to wait an hour for a mcflurry.”

So it’s kind of like a service delivery protest – but for the first world.

[Source : Bloomberg]