LA-based start-up, The Honest Company aims to make eco-friendly, non-toxic, affordable products for babies and their families. In the normal run of business, it might have been hard to get going. But when Jessica Alba is one of your co-founders, that’s not too much of a worry.

This comes after Alba had her first child, and to her dismay, found that there were almost no baby products on the market that didn’t contain some sort of toxic substance. So, she got hold of friend and author of ‘Healthy Child Healty World’, Christopher Gavigan. Together, they planned to start a company that would provide the kind of products they wanted for their babies.

They have, very ambitiously, attempted to create their own products from scratch. Using nothing but organic, non-toxic environmentally friendly raw materials, they now have over 50 individual items on sale, from diapers to bottles.

This would have all been very hard to pull off, had it not been for Alba’s kind R250 million investment, which brought the total money raised to R520 million.

And who said business was hard?

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[Source : Forbes]