One of the most classic relationships of all time is without doubt Frank Sinatra’s documented love for Jack Daniel’s. Many famous photos of the music legend show him with his favourite whiskey and as per his final wishes, he was even laid to rest with a bottle of Jack. Incredibly, Sinatra was never a paid spokesperson, Jack was just his drink and to honour this longtime relationship, Jack Daniel’s has released a special edition whiskey called Sinatra Select.

The new bottle was unveiled at an intimate dinner at Maximilliens in Sandton on Wednesday 23 October. Invited guests – a star-studded mix of beautiful people from Joburg’s music, media and socialite scene – were treated to a dinner and whiskey pairing, while being entertained by two of the hottest new names in music right now, Nandi Mngoma and Vusi Nova. Invited guests were the first in South Africa to taste Sinatra Select, a special release from the Jack Daniel Distillery, crafted to honour the longtime friendship between Frank Sinatra and Jack Daniel’s that spanned over half a century.

Sinatra was introduced to the brand in the 1940s by Jackie Gleason and not long after, Sinatra befriended Jack Daniel’s very first salesman, Angelo Luchessi.

Sinatra, as a self-made performer with a truly unique, independent and timeless style, represented the core values of the brand he so famously made his own. 2015 will mark Sinatra’s 100^th birthday year and Jack Daniel’s wanted to mark this special occasion over the next few years.

Jack Daniel’s 7^th Master Distiller has selected a number of specially crafted barrels, which are maturing a bold Jack Daniel’s Tennessee Whiskey. These “Sinatra barrels” were crafted to provide full character and a rich amber colour by exposing extra layers of toasted wood on the inner surface of the barrels. Bottled at 45% ABV, these extra rich barrels are mingled with Jack Daniel’s classic Tennessee Whiskey to provide fuller character of oak and spice notes that give way to an exceedingly smooth vanilla finish.

You can buy the bottle right now in SA for R1,000. Pick up a bottle in honour of a legendary friendship that stretched more than half a century, Jack Daniel’s Sinatra Select.

Bold. Smooth. Classic.