Here’s a fun game – try to figure out who could buy, and successfully get away with, a pure gold iPhone 5S without looking like an attention-seeking idiot? It’s the new flagship colour of the iPhone 5S – and it takes centre stage in this new Apple television ad that was released over the weekend. Though the 5S, and it’s cheaper, plastic-shelled counterpart, the 5C, were released over a month ago, this is the first television ad to feature either one.
Not surprisingly, the sales of the 5S have almost doubled that of the 5C. What is surprising, is that the gold iPhone has been in the highest demand so far – to which Apple has responded.
