To celebrate the success of their new TV ad, “The Chef”, Amstel Lager is giving consumers a chance to enjoy it like never before. Turning the logo on the Amstel bottle into an augmented reality reader, consumers can now enjoy the ad and their favourite beer at the same time – creating a whole new viewing experience.

To watch the TV ad, “The Chef” on an Amstel Lager bottle, consumers need to download the Aurasma App from the App Storeonto their smartphone and launch the app. They must then click on the Aurasma icon, search for “Amstel Lager” and follow the channel. After clicking on the viewfinder, all they have to do is hold their phones in front of the logo and the TV ad will play. In fact, it works with any Amstel logo not just the bottle. So no matter where they are or what they are doing, if there is an Amstel logo nearby, consumers can enjoy “The Chef”.

“We were very excited about “The Chef” and wanted to share it with as many people as possible,” says Diederik Vos, Marketing Manager. “We felt the augmented reality application was very innovative, and loved the idea that our consumers are able to enjoy our new TV at the same time they enjoy our beer.”

Download the Aurasma App from iTunes, here. Download the Android version, here.

Once you’ve downloaded the app, watch the video below!