We’ve been wondering for a while who would pickup the SA Swimsuit headline sponsorship, so a big congrats to Bridgestone! Let’s take a look at Nicole Meyer and Jayden Ashley Robinson..

2oceansvibe caught up with Bridgestone’s SA Advertising and Marketing Manager, Jan Maritz to find out about their association with this SA institution:

The employees at Bridgestone were very excited when we were named the Headline Sponsor of SA Swimsuit 2013. I was particularly impressed by the buzz around the opportunity and the social media campaign is constantly generating more and more interest. Conversation is compounded further, not just because of the footage and the edition itself, but also due to conversation around the benefits of sponsoring this opportunity because of the social response, print and TV footage.

So there will be a TV feature?

For sure! When the TV feature is flighted, we will have another opportunity to work with Netsport in promoting the 2013 SA Swimsuit. This sponsorship has provided us with extra footage which we will use on our own social media sites.

Nice!

As the headline sponsor of the 2013 SA Swimsuit Edition, Bridgestone SA has decided to go behind the scenes and bring their fans closer to the action. There are a range of exclusive clips to look forward to, videos that show the real and natural side of the SA Swimsuit models, as well as a competition inviting 4 very lucky fans for a VIP Experience to the 2013 SA Swimsuit Launch Event. See Bridgestone SA’s Facebook page for more and check out the videos of their trip to Borneo.

Here’s a little taste of what’s to come…

The Bridgestone SA Team took advantage of a tropical thunderstorm and got the fun-loving Nicole Meyer to prance in the rain.

Very nice, Nicole – we like what you’re doing there.

American beauty, Jayden Ashley Robinson took them for a walk in the jungle in these short intro clips that were shot, edited and uploaded live on the island.

CLICK HERE FOR THE SA SWIMSUIT 2013 WEBSITE

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